Android Automotive is taking over, but what about Google Automotive Services (GAS)?

Lyle Ellerbee
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With the Android Automotive Running System (OS), Google is established
to make the sharpest increase in the infotainment process house in the
up coming five yrs. From its introduction in 2017 right until now, the
operating method has by now been integrated in 13 motor vehicle versions
with numerous much more to stick to. The standout aspect is Google Automotive
Products and services (Fuel). The Gasoline suite presents options for automakers to
embed a series of providers from Google, such as Maps, Enjoy Keep,
and Assistant. Gas are presented by means of a licensing product to
automakers and is built on leading of the Android Automotive OS.

Geely (Polestar and Volvo): Apart from the
Polestar 2, which was the 1st product to use Android Automotive,
Volvo’s all-electric XC40 P8 and XC40 Recharge also leverages the
functioning system. In April 2022, Volvo extended the products and services to
XC90 and V60 products. The Android Automotive OS is also readily available in
model yr (MY) 2022 and long run S90, V90, V90 Cross Region, and
XC60 versions when the Volvo XC90, S60, V60, V60 Cross Region, and
XC40 automobiles from MY 2023 are subsequent to acquire the OS.

  • Announced: February 2018
  • Launched: July 2020
  • Fuel integration: Certainly Google Assistant, Google Maps, and Google
    Engage in Keep (such as Spotify, EasyPark, A Greater Routeplanner,
    Group Sessions, Vivaldi, and Video Participant)

Renault-Nissan-Mitsubishi: In September 2021,
Renault partnered with Qualcomm and Google to ability the electronic
cockpit of the Mégane E-Tech electrical vehicle (EV) with the Android
Automotive OS. The Austral design, which really should start in September
2022, is the future in line to be up to date with the OS. In 2018, the
Renault-Nissan-Mitsubishi Alliance announced a partnership with
Google to combine the OS throughout “multiple designs and manufacturers.”

  • Declared: September 2018
  • Released: September 2021
  • Gasoline integration: Yes Google Assistant, Google Maps, and Google
    Participate in Retail outlet (such as: EasyPark, Radioplayer, Sybel1, and
    Vivaldi)

Basic Motors: The Hummer EV became the GM
model to combine the Android Automotive OS with the entire suite of
Fuel. Apart from the HUMMER EV Pickup, GMC also described that Fuel
will be out there in the 2022 Yukon and Yukon XL and pick out trim
levels of the 2022 GMC Sierra 1500. Fuel is also out there in find
2022 Chevrolet Tahoe, Suburban, and Silverado versions, and on the
2023 Cadillac Lyriq product.

  • Introduced: September 2019
  • Introduced: November 2021
  • Gasoline integration: Sure Google Assistant, Google Maps, and Google
    Perform Retail store (including YouTube Audio, Google Podcasts, iHeart Radio,
    TuneIn Radio, and radio.internet)

Stellantis: There are plans to launch the OS in
its autos setting up in 2023. Maserati was the to start with brand in this
umbrella to announce Android Automotive integration in advance of the
FCA-PSA merger, which include the Ghibli, Levante, and Quattroporte in
addition to the Chrysler Pacifica and Dodge Durango.

  • Declared: July 2020
  • Launched: 2023*
  • Gasoline integration: Not in the beginning Stellantis has highlighted
    embedded navigation from TomTom, voice help from Amazon
    Alexa, and SiriusXM 360L constructed into the initial cars launching
    with Android Automotive.

Ford: Previously in 2022, Ford mentioned that the
start of motor vehicles with Android Automotive will be delayed soon after
announcing the OS will be launched on “multiple Ford and Lincoln
designs.”

  • Declared: February 2021
  • Released: 2023*
  • Fuel integration: Sure anticipated

Lucid: Even with the Android Automotive OS
announcement, Lucid is integrating its very own exclusive apps and employing
Amazon Alexa as the key voice assistant.

  • Declared: May perhaps 2021
  • Introduced: September 2021
  • Fuel integration: No

Honda: In September 2021, the Japanese
automaker explained that it would start vehicles with Android
Automotive starting in 2022 but did not specify the names of the
designs.

  • Introduced: September 2021
  • Launched: 2022*
  • Gas integration: Sure envisioned

BMW: In June, the German carmaker declared
that it would be expanding its BMW OS 8 and integrating Android
Automotive OS into specified model collection.

  • Introduced: June 2022
  • Launched: 2023*
  • Gasoline integration: Not envisioned

Android Automotive sector outlook

In accordance to S&P Global’s Feature Technological know-how Benchmarking,
the expansion amount for Android Automotive deployment really should be the
largest in the up coming 5 a long time. Android Automotive will most likely
seize around 18% of the market place share by 2027 as opposed with all-around
1% at the moment. QNX, one of the leading proprietary automotive OS,
has now noticed its sector share fall from around 18% in 2020 to
all-around 14% in 2022, and we hope it will plunge to just around 5% by
2027. This is a direct outcome of the advancement of Android Automotive
and Automotive Quality Linux (AGL). We forecast AGL to rise from its
latest 13.7% share to all around 23% of the all round market share by
2026. Generic Android, which holds all over 32% of the share
at this time, will marginally decline by 2026 but should nonetheless make up
about a quarter of the total sector. Contrary to Android Automotive,
which is a proprietary item of Google, Generic Android consists
of an open-supply design.

A person of the important developments in this house took place in early
2021 when Ford introduced its change from QNX to Android Automotive.
Now, close to 90% of Ford’s cars run on QNX, and that
range will drop to virtually one-3rd in the up coming 5 several years. On the
opposite, Android Automotive is envisioned to energy above 50% of
Ford’s automobiles by 2027.

In April 2022, Volvo announced an in excess of-the-air (OTA) enhance to
a more recent edition of Android Automotive OS with entry to new app
classes on Google Enjoy, which include navigation, charging, and
parking. With a variety of updates expected around the future couple of
decades, above 80% of Volvo autos could run on Android Automotive OS by
2027.

Importance

Though bulletins of Android Automotive continue to make
headlines, the actual focus ought to be used to people models on
their way to adopting GAS—which delivers major user encounter
(UX) and license price implications. Many of these bulletins
like Rivian, BMW, and Stellantis with Uconnect 5 are in simple fact
nonetheless working off a base of Generic Android with out the overall
Google deal of running system, middleware, platform, and of
study course Gasoline. Gasoline has introduced with it the revival of the in-vehicle
application retailer, leveraging much more than ever from the shopper electronics
world in contrast to earlier versions we have observed in the past. Though
only 41 applications are at the moment readily available via the Participate in Retail store on
Android Automotive, the checklist of motor vehicle use-situation (or at least
car-optimized) distinct apps will proceed to increase as adoption
boosts the buyer base for automakers and builders
alike.

This does not indicate Gas is without having competition—far from it.
Models these kinds of as Lucid and BMW are quite targeted on differentiating in
this house and have decided the best way ahead to a customized
app ecosystem, is to create an experience special to their manufacturer
identity. Apple CarPlay’s major improve announced before in June
also paves the way for a Cupertino-themed interior, need to an
automaker would like to make it possible for main car info to enter CarPlay’s
area, which could provide a incredibly aggressive natural environment from an
stop buyer perspective as effectively. Time will convey to no matter whether automakers
will concur to adopt the new variation of Apple Carplay or not, but
the automotive infotainment room is undoubtedly heating up—with
Google currently having the lead.

Creator: Arnab Paul, Senior Investigate Analyst, Source Chain
& Technological innovation, S&P Worldwide Mobility

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