Women in Retail: Robyn Jordan of DriveTime Automotive Group

Lyle Ellerbee

Automobile Remarketing is recognizing the 2022 Females in Retail honorees in the latest situation of the journal and at Employed Auto Week this drop in San Diego. 

With these awards, we especially recognize top leaders on the retail aspect of the vehicle industry, including honorees from dealerships, seller teams and 3rd-get together suppliers/distributors.

Above the upcoming handful of months, AR will be publishing Q&As with each of the honorees on this internet site.

Next up is Robyn Jordan, who is head of people at DriveTime Automotive Group.

Auto Remarketing: What do you delight in most about working in retail automotive, and what would you transform?

Robyn Jordan: I extensively enjoy the people today in this business. There are so several proficient men and women in retail automotive and the very best aspect is that they all appear from diff erent backgrounds. At the time they get automotive in their blood, while, they are right here to continue to be!

There is some thing uniquely amazing in working with a assorted group of persons who carry new views to our challenges. Locating imaginative answers to get the appropriate shopper, in the appropriate car or truck at the proper deal phrases is genuinely an art that is attained by means of operating alongside one another. I would appreciate to see much more innovation in this house.

As retail automotive professionals, it is our goal to discover approaches to fulfill the client where by they are. What an incredible point it would be to deliver a custom made knowledge centered on customers’ browsing patterns.

AR: What is the major development you are looking at in retail automotive this calendar year?

Jordan: The automotive marketplace is speedily altering, and I really do not see that slowing down whenever soon. There are two developments in specific that I’m observing for that go hand-in-hand. 1 centers close to affordability as we proceed to see the impacts on offer chain and producing affect cost. Two is the continued evolution of electric motor vehicles and technologies, which defi nitely plays into affordability.

AR: What piece of profession assistance would you give your young self?

Jordan: It is so vital to be affected individual and soak almost everything in. Some words and phrases of knowledge that mentors are sharing with you may perhaps not make feeling now, but I guarantee it will be exceptionally worthwhile 1 working day. Maintain your intellectual curiosity and talk to queries — I are unable to worry that ample. Also, really don’t be fearful to admit when you are uncertain of a thing. There are men and women to assistance you, information you and remedy the thoughts you have… Lean into it and acquire benefit of it! Develop genuine interactions so you can usually carry on discovering.

AR: What has been the leading vital to your good results in retail automotive?

Jordan: It is easy: hear to the individuals! As a human sources specialist, I have identified good results via listening cautiously and resolving the right complications. Far too frequently, we are seeking for solutions prior to we have even identifi ed the difficulty. Listening with intent and compassion goes these a extensive way and makes it possible for us to bring innovation and engagement to the sector, which allows our people continue to do the same.

This marketplace is hard — acquire the time to find out from many others and create potent connections. Furthermore, investing in foreseeable future leaders as a result of leadership growth courses is priceless. As soon as you equip leaders with the equipment they need to have to serve their studies, you will fi nd an complete firm of inspired and content staff. And that is real success!

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