Women in Retail: Jennifer Cofini of Parks Motor Group Tampa Bay

Lyle Ellerbee

Automobile Remarketing is recognizing the 2022 Females in Retail honorees in the current challenge of the magazine and at Used Auto 7 days this fall in San Diego. 

With these awards, we specifically understand top rated leaders on the retail aspect of the vehicle market, which includes honorees from dealerships, vendor groups and third-celebration providers/distributors

Over the up coming handful of months, AR will be submitting Q&As with each individual of the honorees on this site.

Subsequent up is Jennifer Cofini, who is director of communications at Parks Motor Group Tampa Bay.

Vehicle Remarketing: What do you enjoy most about doing the job in retail automotive, and what would you adjust?

Jennifer Cofini: What I delight in the most about working in retail automotive is the people today. Our vice president has usually reported, “We are not in the automobile small business we are in the individuals business.” I’m a people today man or woman, and I’m fortuitous to do what I really like on a day by day foundation. What I would like to see additional of or change in retail automotive, is seeing additional women get into the automotive industry. There are so lots of opportunities in the automotive, and it would be awesome to see a lot more women of all ages check out this area.

AR: What is the best trend you are seeing in retail automotive this calendar year?

Cofini: 1 of the best traits that I’m seeing in retail automotive is the quickly-escalating electrical motor vehicle phase. I’m fired up as Ford Motor Firm roles out the 1st all-electrical truck below in the United States, with the F-150 Lightning, as properly as incorporating extra electric autos to the lineup. It’s an remarkable time correct now.

AR: What piece of job information would you give your young self?

Cofini: The piece of career tips I would give my youthful self is believe in on your own. Don’t second guess by yourself with the decisions you make. Your instincts are generally suitable.

AR: What has been the top rated critical to your achievements in retail automotive?

Cofini: The top crucial to my achievement in retail automotive is normally currently being a team participant and my skill to establish interactions in the group. I like to use my creative capabilities to aid our crew in every single office. As a director of communications, I engage in a supportive position in most departments. Becoming a staff player, will help the total results of our dealerships. Connection constructing has grow to be an important role for me, and with that we have been given quite a few unique possibilities for our dealerships due to the fact of my involvement. We are well recognized as an automotive team that provides back to our neighborhood.

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