Women in Retail: Brandie Linfante of Spectrum Automotive Holdings

Lyle Ellerbee

Automobile Remarketing is recognizing the 2022 Girls in Retail honorees in the recent issue of the journal and at Utilised Car Week this tumble in San Diego. 

With these awards, we particularly acknowledge top rated leaders on the retail facet of the auto field, which includes honorees from dealerships, supplier groups and third-celebration vendors/distributors

Above the up coming couple months, AR will be putting up Q&As with each and every of the honorees on this website.

Following up is Brandie Linfante, main advertising officer at Spectrum Automotive Holdings.

Car Remarketing: What do you appreciate most about operating in retail automotive, and what would you alter?

Brandie Linfante: The automotive retail organization is switching, building, and reinventing alone with unprecedented velocity as a result of newly set up customer anticipations, and the need to far better provide properly-knowledgeable people. Innovation, technological know-how, and digitalization are on a quick observe. I really love that this is a dynamic sector with a consistent fl ow of new and demanding prospects.

What I think I respect most is that there is these kinds of a robust determination to excellence in automotive. Another prime precedence is the shopper fulfillment. We are often on the street transferring towards a little something superior, and a a lot more prosperous method. As to what I would transform, it would be to additional the development and development of ladies in automotive exactly where ordinarily we have been an underutilized inhabitants. Encouraging gals early in their careers to pursue their ambitions and ambitions in just the field, as effectively as a basic understanding of what a very good doing the job natural environment usually means to women of all ages are vital in helping this initiative get ground.

AR: What is the best craze you are observing in retail automotive this calendar year?

Linfante: When we have all been residing by way of a long time of the automotive evolution, we are now in the system of the 2030 automotive revolution. The top trend I am concentrated on is the improvement of electric vehicles and how that will transcend the landscape. How will it aff ect our infrastructure and what will the environmental influence be? Who will arise as new players, what new merchandise will floor, and how will buyers and the markets react?

AR: What piece of career information would you give your more youthful self?

Linfante: Have faith in your instincts. You know what you are able of, so don’t be fearful of demonstrating it. Look at, pay attention, and discover from many others. Never ever be hesitant to arrive at exterior of your convenience zone.

You can plan forward to give your self direction and clarity, but constantly foresee that the approach can (and most most likely will) transform.

AR: What has been the prime essential to your success in retail automotive?

Linfante: Keeping customers’ needs initial. Buyer provider and pleasure is a best precedence for our corporation. Constantly attempt for awesomeness. Be a differentiator. As main marketing and advertising officer for Spectrum Automotive Holdings, I get to operate with the brightest and the very best colleagues in the sector. Innovation is a precedence.

I have the reward of staying a component of a workforce who is highly enthusiastic and driven to realize success. By embracing innovation and tactic we have eff ectuated adjust, made interactions among buyers and our brand names, and are continuously constructing manufacturer consciousness and loyalty.

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