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Valvoline Named the ‘Official Motor Oil’ of MotorTrend Team and Presenting Sponsor of the All-New Major Gear The us

LEXINGTON, Ky. and LOS ANGELES, July 13, 2020 /PRNewswire/ — Valvoline Inc. (NYSE: VVV), a main throughout the world supplier of quality branded lubricants and automotive companies, and MotorTrend Group, the largest automotive media organization in the world, nowadays announced a 2020 partnership in which Valvoline will serve as the “Official Motor Oil” of MotorTrend Group’s electronic and print platforms, and the presenting sponsor of the all-new U.S. structure of Major Gear The usa.

As element of this special alignment, Valvoline will obtain publicity across MotorTrend’s several platforms, which includes site badging, several media placements and added content material and internet marketing alignments to be declared in the coming months. Valvoline will also serve as presenting sponsor of Major Gear America, hosted by Dax Shepard, Rob Corddry, and Jethro Bovingdon, which will be unveiled afterwards this yr on the MotorTrend App, the only membership streaming provider committed fully to the motoring entire world.

The companies’ collective automotive heritages – Valvoline with 150 many years and MotorTrend with 70 decades – led to a pure alignment that will access D.I.Y. consumers across The us, and the special, engaging content the two models deliver skews towards focusing on male car lovers concerning 18 and 34 years previous. The partnership is also a critical element of Valvoline’s “Authentic Motor Oil Campaign,” released June 22.

“MotorTrend has performed a large function in defining vehicle society in The usa and continues to be a trusted resource of information for people,” said Heidi Matheys, Valvoline main advertising officer. “We are thrilled to align ourselves with a heritage manufacturer as we launch our Primary Motor Oil marketing campaign, which celebrates Valvoline’s role as the initial U.S. trademarked motor oil model.”

“We are incredibly proud to welcome Valvoline, a revolutionary worldwide brand name that has a storied record of providing the optimum excellent items to people, as the ‘Official Motor Oil’ of MotorTrend Group’s digital & print platforms and the presenting sponsor for the all-new Prime Gear America,” said Alex Wellen, worldwide president and typical supervisor of MotorTrend Team. “Valvoline shares our passion and eyesight to have interaction and connect supporters with quality automotive ordeals.”

In addition to the MotorTrend Team partnership, Valvoline’s Unique Motor Oil brand name marketing campaign – which options a modern interpretation of Valvoline’s most-acknowledged logo from the late 1960s and early 1970s – incorporates activations through related Tv, social media, digital adverts, brand influencers and a marketing campaign internet site.

About MotorTrend Team 
MotorTrend Team, a Discovery company, is the largest automotive media firm in the entire world, bringing alongside one another Discovery’s quickly-growing MotorTrend Television set, formerly Velocity, and a huge automotive electronic, direct-to-shopper, social, and dwell function portfolio, together with MOTORTREND, Warm ROD, ROADKILL, Automobile, and extra than 20 other marketplace-foremost manufacturers. With a regular monthly audience of 26 million throughout website, Television set, and print, and 110 million social followers, culminating in 2 billion monthly written content views throughout all platforms, the company encompasses television’s #1 community for automotive superfans, a foremost automotive YouTube Channel, and the MotorTrend Application, the only vehicle-devoted membership video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring globe.

About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading globally marketer and provider of top quality branded lubricants and automotive solutions, with revenue in much more than 140 international locations. Established in 1866, the company’s heritage spans much more than 150 decades, through which time it has created highly effective brand name recognition across a number of products and assistance channels. Valvoline ranks as the No. 3 passenger car motor oil brand name in the Do it yourself market by quantity. It operates and franchises around 1,400 quick-lube locations, and it is the No. 2 chain by range of retailers in the United States below the Valvoline Instant Oil AdjustSM model and the No. 3 chain by range of shops in Canada less than the Valvoline Fantastic Canadian Oil Adjust model. It also marketplaces Valvoline lubricants and automotive chemical compounds, which includes the Valvoline High Mileage with MaxLife know-how motor oil for engines in excess of 75,000 miles Valvoline Innovative Comprehensive Synthetic motor oil Valvoline High quality Blue™ significant-duty motor oil Valvoline Multi-Automobile Computerized Transmission Fluid and Zerex™ antifreeze. To study extra, check out www.valvoline.com.

Trademark, Valvoline or its subsidiaries, registered in a variety of countries 
Services mark, Valvoline or its subsidiaries, registered in numerous countries

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