Transportation Services business has begun to develop in Indonesia, especially Land Transportation, seen from a large number of Public vehicles that cross the streets. Of the many transportation services businesses that are successful, not a few are bankrupt. Here are some simple tips from the Head of the PO bus so that those of you who want to open a transportation service business is not marketable when you start building the business. Check this out!
1. Determine the Choice of the Type of Transportation Services You Pioneered (Regular or Tourism)
To start a dressing business, one should first choose whether to go into the regular bus business or tourism. Each type has a different character in terms of risk, operating system, and operational costs.
Regular buses are closely related to several factors, including:
a. Is the route in the selected course still open or closed?
If it is still open, we can submit directly to the Department of Transportation for Inter-City Inter-Province (AKAP) Route through the Directorate General of Hubdar. If it is closed, we must acquire a route from a PO that is to be sold.
b. How are the competing characters in the path/route?
If competitors on the track are large POs (which have many and new fleets), then we must be prepared with sophisticated competition strategies, including the selection of an excellent navy and of course with sufficient capital.
c. How is Passenger Behavior in the Track?
Are passengers fanatical about specific POs or certain Chassis brands? Are they happy with the bus that is suspended? Alternatively, is the bus relaxing? everything we learn first to determine what fleet brands we will use for competition
2. Determine the Chassis Brand of the Fleet You Use
Determination of the fleet that will use is essential because once you choose the wrong one, only
because of the factors of pleasure, emotional or prestige, then you will be in big trouble.
Learn the characteristics of each product from the side:
a. Vehicle Resistance / Reliability
You should choose a vehicle with high durability and reliability (durable, not easily damaged). There is nothing wrong with making a benchmark first.
b. Operational Costs (Gas consumption and Easy Maintenance)
You should choose a vehicle that is economical in gas consumption and easy maintenance.
c. Availability / Ease of Spare Parts
You should ensure that vehicle spare parts can be obtained easily and quickly in your bus operating area. As a beginner, it is not recommended to choose a rare/difficult car spare part or a new fleet launched by a manufacturer for testing (untested quality).
d. Customer Interest
You should also pay attention to the customer’s interest in the preferred brand, but you should not always be trapped in their desires, instead you should have a strategy to provide education to your customers that the bus you use is no less quality with the bus brand they are interested in (if not the same as customer interest in general).
e. Used or New Fleet?
If you start a bus business very seriously, for the first step you should buy a 100% new fleet. Indeed this requires a significant investment, but for at least the first five years (if you use it for tourism) or the first two years (if you use it for regular routes), you avoid the risk of vehicle damage.
After you have several new fleets, you can buy additional (backup) used buses from Japan fleets of similar brands. Why?, To make it easier for your mechanic to explore the intricacies and character of the chassis you are using. Because if you have a different fleet, make your mechanic not sensitive to the nature of the chassis