What do awards and recognition do to vehicles and vehicle brands?
Well, these awards do not just gather dust in the shelf or cabinet of these vehicle manufacturers. Such means of recognition actually do serve as a good way of telling the vehicle manufacturers that they did a great job with the awarded vehicle or vehicle product like perhaps those parts for Land Rover Freelander. Aside from this, awards and various means of recognition also do tell consumers just what they can expect out of the vehicles.
For the Land Rover brand, they have just yet added another award to their growing number of awards, recognition, and accolades. And with this new award, Land Rover can sure expect quite a number of consumers clamoring for one of their much coveted vehicle units.
The Land Rover Freelander 2 actually soared and whooshed its way so as to be able to take on the lead as the recipient of the SUV of the Year award. This award is actually given out by the BBC Top Gear magazine and is actually part of the magazine’s annual celebrations where awards are given out. Jeremy Clarkson hosted this year’s event.
Despite being still new to the auto industry and the auto market, the Land Rover Freelander 2 has proven that it can be just as good (and even better) as those already grounded vehicles. If you do think about it, the vehicle has just been in the industry for just a short period of time. Imagine, the Land Rover Freelander 2 became public knowledge just earlier this year at the British International Motor Show which was held in London.
“We took the Freelander 2 to India for our awards photo shoot, and it was driven from Mumbai to Goa and back again in four days. It performed faultlessly, carrying the Top Gear team and a pile of photographic equipment through 2000 km of the busiest, roughest, and most dangerous roads on Earth,” says Michael Harvey, the editor of Top Gear magazine. Harvey even does add, “If you need to go on a road trip with a load of baggage and people, and want to do it comfortably, safely and in style, then in the compact SUV sector, the Freelander 2 is the only choice.”