Global Automotive HUD Market (2020 to 2025)

Lyle Ellerbee

Dublin, Aug. 26, 2020 (GLOBE NEWSWIRE) — The “Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, Sales Channel (OEM, Aftermarket), and Region: Global Forecast to 2025” report has been added to’s offering.

The global automotive HUD market is estimated to grow at a CAGR of 31.3% during the forecast period, from USD 866 million in 2020 to USD 3,372 million by 2025.

The increase in the variety of connected features available in a passenger car and the safety and convenience attached to them have increased the demand for connected vehicles that provide superior convenience, comfort, and entertainment. The increase in the time spent inside a car due to traffic congestions has increased the demand for in-car connected features. Advanced HUDs are an indispensable part of connected vehicles. Connected cars provide audio and visual entertainment from infotainment units and enhance the driving experience by providing convenience and safety features such as navigation, real-time traffic, and parking space updates. Today, cars also have wireless connectivity systems for the timely upgrade of the operating systems. The increase in the demand for connected car solutions is thus expected to drive the automotive head-up display (HUD) market.

Mid-segment car segment is projected to be the fastest growing vehicle class during the forecast period.

Toyota, Nissan, Honda, and Ford are the leading manufactures of mid-segment cars, which are priced between USD 25,000 and USD 50,000. Mid-size segment cars are mostly integrated with combiner type of HUD because of the high cost attached to the installation of windshield projected HUD. Combiner HUDs offer cost-effective systems with a compact field of view and limited color definition. For the mid-segment market, combiner HUD system features suffice optical quality and increased brightness.

This technology satisfies OEM’s compact space requirements, thereby increasing the adoption and demand of the technology. The combiner type HUD, in contrast to windshield HUD, utilizes a small plastic screen between the steering wheel and the windscreen and is smaller and significantly more cost-effective. The Asia Pacific region is projected to increasingly adopt this technology as North America and Europe have already adopted this technology. The Asia Pacific HUD market for mid-segment cars is expected to hold the largest share as the region has a higher volume of production.

The conventional HUD segment is estimated to be the largest automotive HUD market, by technology.

Conventional HUDs were initially developed for aviation and military applications; however, this innovation has slowly made its way into the automotive industry and is currently being considered among the prominent driver assistance systems. HUDs in airplanes display information regarding the position, radar information, flight path, acceleration, and real-time position, which helps pilots to react instantly. HUDs in automobiles display GPS information, speed, and engine details on the windshield.

The Asia Pacific region is projected to be the fastest-growing conventional HUD market during the forecast period. The major focus on the adoption of safety systems by Japanese and Chinese automotive OEMs is expected to drive the demand for conventional HUDs in the region. Japanese OEMs such as Honda and Toyota offer major ADAS features as standard across models, enabling drivers to monitor the surroundings of the vehicle without having to glance at the instrument clusters. ADAS warnings are displayed on the head-up display for a distraction-free driving experience.

North American automotive HUD market is estimated to grow at a significant rate during the forecast period.

As the demand for augmented reality is expected to increase during the forecast period, manufacturers of these components are contemplating introducing the latest display technologies such as OLED and AMOLED in vehicles. The US is expected to lead the automotive HUD market in the North America region due to the increase in automotive production and the developed market for advanced technologies. In addition, the region is witnessing a steady growth of semi-autonomous vehicles due to high investment in research & development. This would also act as a catalyst for the automotive HUD market.

Further, the increasing penetration of advanced electronics is expected to fuel the demand for automotive HUD systems. Canada is estimated to be the second-largest North American automotive HUD market in 2020. Mexico is estimated to account for the smallest share of the North American automotive HUD market in 2019. However, the growing demand for premium in-vehicle safety and comfort features to reduce driver distraction and improve communication between the driver and the vehicle are expected to create growth opportunities for the Mexican automotive HUD market.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary
3.1 Pre-Covid-19 and Post-Covid-19 Impact on the Automotive HUD Market
3.2 Covid-19 Impact on the Automotive HUD Market

4 Premium Insights
4.1 Attractive Opportunities in the Automotive HUD Market
4.2 Automotive HUD Market Share, by Region, 2020
4.3 Automotive HUD Market, by Vehicle Type and HUD Type
4.4 Automotive HUD Market, by HUD Type
4.5 Automotive HUD Market, by Technology
4.6 Automotive HUD Market, by Dimension Type
4.7 Automotive HUD Market, by Vehicle Type
4.8 Automotive HUD Market, by Vehicle Class
4.9 Automotive HUD Market, by Sales Channel

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Increase in Awareness About Passenger and Vehicle Safety Demand for the Improvement of In-Vehicle Experience Increasing Demand for Connected Vehicles High Growth in Luxury and High-End Car Segments, Mainly in the Emerging Markets
5.2.2 Restraints Requirement of Greater Space in the Cockpit for the Installation of HUD Lack of Luminance, Brightness, and High-Power Consumption
5.2.3 Opportunities Increased Demand for Semi-Autonomous and Electric Vehicles Introduction of Portable HUDs at Lower Prices in Low and Middle Car Segments Development of Comprehensive Voice-Operated Head-Up Display Systems
5.2.4 Challenges High Cost of Advanced Head-Up Display Systems
5.3 Pricing Analysis
5.4 Patent Analysis
5.4.1 Transparent and Flexible Heads-Up Display by LG Electronics
5.4.2 Roof Mounted Head-Up Display by Volvo
5.5 Regulatory Overview
5.5.1 Standards in Its/C-Its
5.6 Case Study
5.6.1 Evaluation of Usability of Head-Up Display by Mitsubishi Electric Research Laboratories
5.7 Ecosystem Analysis

6 Industry Trends
6.1 Technological Overview
6.1.1 Introduction
6.1.2 Current Sensor Technologies Used in Head-Up Display (HUD) Radar Lidar Ima
ge Sensors
6.1.3 Technological Advancements in the Near Future
6.2 Value Chain Analysis
6.3 Porter’S 5 Forces Analysis
6.4 Emerging Trends
6.4.1 Motorcycle Windshield HUD
6.4.2 Motorcycle Helmet HUD

7 Covid-19 Impact
7.1 Introduction to Covid-19
7.2 Covid-19 Health Assessment
7.3 Covid-19 Economic Assessment
7.3.1 Covid-19 Economic Impact – Scenario Assessment
7.4 Impact on Global Automotive Industry
7.4.1 Impact on Global Automotive HUD Market
7.5 Automotive HUD Market, Scenarios (2020-2025)
7.5.1 Most Likely Scenario
7.5.2 Optimistic Scenario
7.5.3 Pessimistic Scenario

8 Automotive HUD Market, by HUD Type
8.1 Introduction
8.2 Research Methodology
8.3 Combiner HUD
8.3.1 Volume Growth of Combiner HUD in Mid-Segment Car Will Drive the Market
8.4 Windshield HUD
8.4.1 Europe is Estimated to Have the Largest Market Share in 2020
8.5 Key Industry Insights

9 Automotive HUD Market, by Technology
9.1 Introduction
9.2 Research Methodology
9.3 Conventional HUD
9.3.1 Asia-Pacific is Projected to Lead Conventional HUD Market in 2025
9.4 Augmented Reality HUD (Ar HUD)
9.4.1 Europe is Projected to Lead the Ar HUD Market
9.5 Key Industry Insights

10 Automotive HUD Market, by Dimension Type
10.1 Introduction
10.2 Research Methodology
10.3 2-D HUD
10.3.1 High Adoption of Combiner HUDs in the Asia-Pacific Region Will Propel the 2-D HUD Market in the Region
10.4 3-D HUD
10.4.1 High Production Rate of Luxury Vehicles in European Market Will Provide a Leverage for the Growth of 3-D HUD Segment in the Region
10.5 Key Industry Insights

11 Automotive HUD Market, by Vehicle Class
11.1 Introduction
11.2 Research Methodology
11.3 Economy Car
11.3.1 Inexpensive HUD Solutions to Drive the Economy Car Segment
11.4 Mid-Segment Car
11.4.1 Increasing Adoption of HUDs in Mid-Segment Vehicles to Be a Major Growth Driver
11.5 Luxury Car
11.5.1 Rising Demand for Connectivity Services to Fuel the Luxury Car Segment
11.6 Key Industry Insights

12 Automotive HUD Market, by Vehicle Type
12.1 Introduction
12.2 Research Methodology
12.3 Passenger Car
12.3.1 Asia-Pacific is Projected to Hold the Largest Share in the Passenger Car Segment by 2025
12.4 Commercial Vehicle
12.4.1 Light Commercial Vehicle (Lcv) North America is Estimated to Have the Largest Market Share
12.4.2 Heavy Commercial Vehicle (Hcv) High Vibration and Heat Are Major Challenges for the Growth of Automotive HUDs in the Hcv Segment
12.5 Key Industry Insights

13 Automotive HUD Market, by Sales Channel
13.1 Introduction
13.2 Research Methodology
13.3 Oem
13.3.1 Oem Initiatives for Advanced HUD Solutions to Drive the Segment
13.4 Aftermarket
13.4.1 Low-Cost Aftermarket HUD Solutions to Drive the Segment
13.5 Key Industry Insights

14 Automotive HUD Market, by Region
14.1 Introduction
14.2 Asia-Pacific
14.3 Europe
14.4 North America
14.5 Rest of the World (Row)

15 Competitive Landscape
15.1 Overview
15.2 Market Ranking Analysis
15.3 Market Evaluation Framework
15.4 Market Share Analysis, 2019
15.5 Market Evaluation Framework: Revenue Analysis of Top 5 Players
15.6 Competitive Scenario
15.6.1 New Product Developments
15.6.2 Collaborations/Joint Ventures/Supply Contracts/ Partnerships/Agreements
15.6.3 Expansions
15.6.4 Merger & Acquisition
15.7 Competitive Leadership Mapping
15.7.1 Star
15.7.2 Emerging Leaders
15.7.3 Pervasive
15.7.4 Emerging Companies
15.8 Winners Vs Tail-Enders

16 Company Profiles
16.1 Bosch
16.2 Continental
16.3 Panasonic
16.4 Denso
16.5 Visteon
16.6 Nippon
16.7 Pioneer
16.8 Yazaki
16.9 Garmin
16.10 LG Display
16.11 Other Key Players
16.11.1 Asia-Pacific Alps Alpine Renesas Toshiba Japan Display, Inc. Mitsubishi Electric Clarion
16.11.2 North America Texas Instruments Microvision Exploride Hudway Nvidia Magna International Harman
16.11.3 Europe Magneti Marelli Valeo Saint-Gobain Zf Friedrichshafen

17 Appendix

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