DrivenIQ and Cartender Partner to Revolutionize Automotive Video Marketing for Dealers, Manufacturers | News

Lyle Ellerbee

Car prospective buyers are recognized and presented with high excellent films all over their searching journeys.

TOWSON, Md., May well 4, 2022 /PRNewswire-PRWeb/ — DrivenIQ, the industry experts in knowledge and details technologies to aid organizations best advertise to their suitable shoppers, these days declared it has partnered with Cartender, the automotive industry’s speediest customized video manufacturing firm. With this partnership, dealers and manufacturers can positively recognize buyers who have frequented their web-sites and existing these shoppers with high-top quality automotive video clips in the course of their acquiring journeys, no make a difference exactly where they are procuring on line.

This is how it performs:

1. Visitors to seller and producer internet websites are identified by VisitIQ, a Serious-time 1st Get together Shopper Identification Technologies. This technological innovation, by DrivenIQ, is comparable to Caller ID for your site.

2. Within just minutes, custom-made and maker-authorised video clips – from exam drives to particular offers to significant-high quality motor vehicle commercials – are presented to buyers all through their on the net buying journeys. This is produced possible with Cartender’s Render API and Product Online video API, in blend with DrivenIQ’s VideoIQ API.

3. Videos are presented to individuals throughout Demand from customers-facet Platforms (DSPs), In excess of-the-Prime (OTT) streaming, and all social media platforms, together with TikTok – from web site check out to video, in near genuine-time – no make a difference where by the customer’s journey will take them on the net.

“We’re thrilled to incorporate our 500+ million 1st Get together viewers documents with Cartender’s advanced automotive video technological know-how to support entrepreneurs get to consumers who are in the car or truck ‘hyper-buying-and-investigate phase’,” said Albert Thompson, CEO of DrivenIQ. “Customer video consumption is right here to remain, and a cookieless long term is on its way. Why shell out millions of pounds trying to reach people who have never even frequented your website? It is time to stop the guesswork and concentration your methods on individuals who have frequented you, know you, are in achieve and ready to get.”

Collin Davis, CEO of Cartender, says thriving online video advertising hinges on quality info and highly developed APIs.

“The correct power in Cartender’s capacity to instantly deliver online video articles at scale begins with the data resource,” mentioned Davis. “DrivenIQ’s extremely-local in-market details, coupled with our video APIs, helps stores produce engaging, pertinent, and custom made electronic movie material that can make getting a auto basic and enjoyable.”

Albert Thompson says this partnership provides many initial-to-market applications and added benefits for sellers and OEMs, and their companies:

  • The first genuine-time, 1st Social gathering Data cookieless video clip marketing and advertising software.
  • The 1st customer journey resolution for online video that identifies consumers mid-investigate.
  • Accessibility to hundreds of thousands of custom artistic, OEM-accredited films, and countless numbers of hours of motor vehicle b-roll footage, like make/model movie examination drives, offer you films, branding movies, archival footage and commercials.
  • Web page stop by to online video usage capabilities, all although prospects are in the hyper-purchasing-and-analysis section.
  • In the incredibly near long term, the use of data science to seize previous auto knowledge to generate real-time individualized car or truck give videos.

“We’re in this article to revolutionize advertising philosophies across all verticals with in-depth 1st Party information and state-of-the-art marketing technologies,” claimed Thompson. “We are listed here to attain severe intenders in true-time who frequented your internet site, regardless of whether they are hunting, surfing or socializing somewhere else. We are listed here to aid entrepreneurs optimize their expenditures and achieve the ideal purchasers at the proper time with the right material to accomplish most accomplishment.”

DrivenIQ is a information-driven intelligence know-how organization. Late previous year, Capstone Systems Group, Inc (OTC: CATG), a business that acquires, operates and organically develops disruptive technologies, obtained an original minority interest in DrivenIQ and has invested further funds to further speed up the firm’s expansion.

About DrivenIQ

DrivenIQ is an omni-information advertisement tech business that specializes in zero get together and 1st occasion facts to help organizations very best advertise to their best prospects. The enterprise gives a wide variety of products and services, which include website site visitors analytics, geo-zoning systems, textual content information promoting, social media alternatives, and DriveBidTM, a reside car or truck trade-in market, to assistance enterprises and marketers interact with their current and future consumers. Started by Albert Thompson, a electronic marketing skilled and previous car or truck supplier, DrivenIQ is very best known for its automotive business information alternatives, though it can help small, medium, and large organizations across numerous industries. Pay a visit to for a lot more details.

About Cartender

Cartender offers video clip content, digital advertising technology and expert services to vehicle dealerships and resolution vendors, such as video take a look at drives and scalable, data-pushed written content output with omni-channel distribution. Cartender’s complete suite of video goods empowers automotive entrepreneurs to improve every step of the consumer’s auto shopping for experience. Visit to discover more.

Media Get in touch with

Jennifer Lange, DrivenIQ, 1 (949) 460-3408, [email protected]


Supply DrivenIQ

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